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Leonardo

A scouting of talents for Leonardo Labs

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The Leonardo Labs are a Leonardo initiative dedicated to innovation, research and development, which involves the youngest and most brilliant minds. To communicate the recruiting activities of the project, we have created a dynamic and fresh integrated campaign.
We focused on the target, the innovators of tomorrow. Speaking their language, we visually represent them with stylized and evocative characters with three types of unique and distinctive personalities.
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Unconventional personalities, digital natives, used to thinking outside the box. Here is our target. They are visionary minds, game changers, forward-thinkers.
The concept involves the target by representing the three types of innovators in a smart and contemporary way. The characters are the focus, from social media assets to merchandising.

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