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A rebranding of tradition and quality

Category Branding - Packaging

Frantoio Cioccolini has over 50 years of history. It produce an extra virgin olive oil that has been perfected over the years. A high quality product that needed a communication able to give value to its essence.
For the new brand positioning, we redesigned the visual identity: starting from the logo, and all its applications, up to the packaging. The result is a unique, clear and recognizable identity.
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The visual identity starts from the study of the logo, where the brand name is characterized by a detail on the initial: a small drop of oil. The claim, "From Tuscia to the table", describes a territory, its traditions and its quality products.
The packaging features shapes that represent three main elements: the plant, the fruit, the oil.
Outline lines that play on multiple levels with the various shapes, using different colors and finishes such as hot gold for the finest varieties.