A new idea of primary care.

Category: Branding, Strategy, Motion Graphic, Illustration, Corporate identity

Carol is a virtual primary care service, which encompasses in its app an ecosystem of health services accessible from anywhere, at anytime. Without waiting, saving time, money and effort. A service that improves people's health, in every sense.
For Carol we have created a brand identity that conveys this simplicity in a light and empathic way. On the different applications, the brand maintains its freshness and originality.
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The custom made logo is characterized by flowing curves; the color palette includes bright and lively primary and secondary colors. The original illustrations have a soft and welcoming style.
We have created a series of ad hoc icons to describe the pathologies and problems that those who turn to Carol may have. Their immediacy improves the user experience on the app.
Carol lives in a digital world, but it's expressed on different applications, even physical. Always maintaining a fresh, clear, reassuring language.

2010 → Now