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Le Chiancole

A packaging with a bio soul

Category Packaging - Illustration - Branding - Naming

Le Chiancole is a project that aims to export the gastronomic tradition of the Murgia land in Italy and worldwide. After taking care of the visual identity, we designed the packaging of the organic products.
The new Le Chiancole products are distinguished by the very high quality and their origin: they are all grown, prepared and packaged in the Apulian territory. The "where" and "how" thus become focal points in order to develop the packaging of the five different lines that make up the new range.
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We have translated the core values of the brand from a visual point of view, through a mix of illustrations and photographs.
The illustrations give that sense of authenticity of the product, the photographic images allow a rapid decoding on the shelf.
We have divided the range by lines, each with its own specific color inspired by the typical tones of the area.

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