Future Loading...

Category: Art direction, Digital

Leonardo International Talent Programme is an advanced high-level training course dedicated to young talents. Thanks to a practical and interdisciplinary approach, students improve their skills by participating in lessons and work experiences in Italy and around the world.
To communicate the initiative to young talents from various university disciplines, we created a recruiting campaign composed of digital and printed elements.
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Leonardo's logo is the focus. We see it as an element that is “loading”, symbolizing the training journey that gradually enriches through experiences and projects.
Protagonist of the various applications, the logo communicates to the target with a fresh and contemporary tone of voice.

2010 → Now