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Fondazione MAST

FotoIndustria / Bologna's Biennial of Industrial Photography

Category Editorial - Branding - Naming

MAST Foundation is an international, cultural and philanthropic institution, dedicated to Technology, Art and Innovation. Its aim is to encourage the development of creativity and entrepreneurship among the younger generations, with projects that leverage identity, develop new ideas and create new connections. MAST hosts Foto Industria, an exhibition that offers photographic retrospectives on industrial work, with works by masters of photography.
For the first edition of Foto Industria we have created the naming and imagined the brand identity of the exhibition, with a concept that would have represent the artist's vision related to the industrial reality.
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Frames represent the photographer's approach. They represent imagination, different perspectives, looks. An invitation to find out more, to share their vision.
The name, Foto Industria, is direct, precise and evocative: it's Italian but internationally intelligible.

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