Bike Tour
Cycling to a better future
Category: Editorial
BikeTour is a stage race organized by Matteo Marzotto to raise awareness of cystic fibrosis. It's not just a race, but a way to share stories.
This was the same approach that we adopted in the the book: to arouse the emotions of the tour through the printed paper not from a competitive point of view, but from a human point of view.
The project has been realised in collaboration with Ergo Sum
www.ergosum-agency.com
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A successful initiative that has allowed the association to raise funds and raise public awareness, also supported by numerous celebs from the world of entertainment, sport and politics.
We wanted to let the images speak, combined with interviews, insights and aphorisms. To tell a particular journey: the one towards a better future.
