Leonardo
Innovation Award. More than a restyling
Category: Branding
The Innovation Award is an important moment for Leonardo. An event that involves the innovative minds of the employers, reflecting the Company’s forward looking vision.
We have started designing the new logo, from the oblique sign that is characteristic of the Company's visual identity. Taking advantage of the iconicity of the sign, we turned it into the main letters of the event’s name: I and A. The sign also refers to the human element and the idea: the two protagonists of the whole project.
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The advertising campaign follows the same minimal approach. Elements that represent the concept of “idea” become something different, emphasize their use, increasing the communicational strenght of the ad.
The whole communication has been so successful that has been extended also to Innovathon, another Company's event dedicated to surprisingly high skilled students.
