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Leonardo

Innovathon. A marathon of ideas

Category Branding - Events

An hackathon is an unique opportunity to show competence. Our challenge? Make a cool communication direct at highly skilled students.
A creative concept that has been able to intrigue and involve, with excellent performance in terms of participation and awareness of the event. We developed it with a first teasing phase which raised interest and introduced the cross-media campaign.
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Simple shapes, vibrant colors. A circle and a square recalling Leonardo’s “Uomo Vitruviano”, but reinserted in a gaming context.
The two shapes, conceived as key elements of the logo, are also used together in the communication assets to represent the values of Innovathon and the skills of the hackathon’s champion.

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