A new light that leads innovation

Category: Branding, Naming

A new company with a non-classical approach that needed a name and a visual identity. To create both of them, we looked up to the sky.
A project made by Italian entrepreneurs who wanted to be a point of reference for venture capital operations, in order to fundraising innovative and technological projects in the Mediterranean area. To create the name we have been into a creative and strategic process that involved different areas: idea, vision, future, innovation. To design the visual identity, we recreated a sky with several light spots. But one of them, Siryo, shines more then the others.
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Words have meaning, but names have power. Siryo is the brightest star in the night sky, is the light that recognizes talent, giving support and value. It's the route to follow to grow up and shine.

2010 → Now