A rebranding of tradition and quality

Category: Branding, Packaging

Frantoio Cioccolini has over 50 years of history. It produce an extra virgin olive oil that has been perfected over the years. A high quality product that needed a communication able to give value to its essence.
For the new brand positioning, we redesigned the visual identity: starting from the logo, and all its applications, up to the packaging. The result is a unique, clear and recognizable identity.
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The visual identity starts from the study of the logo, where the brand name is characterized by a detail on the initial: a small drop of oil. The claim, "From Tuscia to the table", describes a territory, its traditions and its quality products.
The packaging features shapes that represent three main elements: the plant, the fruit, the oil.
Outline lines that play on multiple levels with the various shapes, using different colors and finishes such as hot gold for the finest varieties.

2010 → Now