Coldwell Banker Commercial
Renovating Communication
Category: Branding
We have renovated the visual communication of Coldwell Banker Commercial, creating a solid base for more assets to come.
One of the Real Estate major players worldwide, with several divisions and the need to find harmony and a greater communicative strength. Starting from the Company Profile up to the division brochures, we have given uniformity and structure to the visual aspect. A concrete and positive tone of voice, based on facts and investment prospects, completed our strategy.
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We used colors as visual and identification codes for the different divisions of the company, with a practical and reassuring style, which gives value to the contents and pictures of the properties.
The new visual identity is smart ed effective, easy to apply to all the media involved in the Company's communication plan.
