Award winning tradition and innovation
Category: Branding, Packaging, Art direction, Digital
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Intini is a family-run company that produces an international award winning olive oil since 1928, with innovative processes aimed to reach the highest quality level. In 2011 Intini decided to renew its brand identity, and since then we have been their partner in many successful experiences.
We have supported Intini throughout the process of its corporate and image renewal: from the restyling of the logo to a totally revised design of the packaging, all with a new positioning effectively expressed by the payoff. We have designed all the BTL materials and the graphics of the exhibition stands. And, in addition, we have made a shooting that describes this beautiful Apulian reality ai its best.Read more
Among the many awards, Flos Olei 2019 for packaging.
Intini is one of the most interesting companies in Italy according to the New York Times, while its innovative production techniques are one of the flagships of the sector according to Il Sole 24 ore.
We have designed the packaging of all the production lines. From traditional oils to blends, up to the top of the range: Monocultivars.
The shooting shows the most innovative aspects of the company together with the traditional aspects of the territory. A visual storytelling, as well as verbal.
Extra, not ordinary. A claim that express the excellence of the product, the vision of the company.
The awareness campaign "Not all that glitters is oil" has been created to spread the culture of the product, against commonplaces.