A turning point for pediatric research
Category: Branding, Digital
Incipit, Italian Network for Pediatric Clinical Trials, is the Italian network for all national and international pediatric clinical trials involving Italian clinical sites, which are excellent in the pediatric field. For Incipit we created a brand identity that talks about connecting, networking, being part of a single reality in the field of pediatric research.
The point is the concept that becomes a vehicle of several meanings: clinical centers, connection points, anthropomorphic profiles, molecular forms.
On the web, the main communication and collaboration tool, with an area reserved for consortium members, the brand identity has given life to an original language in its declination.