A brand identity for Italian olive growers
Category: Branding, Digital
FIOI, Italian Federation of Independent Olive Growers, was founded in 2021 with the aim of representing small producers who are not included in large trade associations. For them we created a strong, original, distinctive and recognizable brand identity.
The logo represents the concepts of union, group, territory and olive-growing with a contemporary approach, where the olive leaf becomes both symbol and letter.
The new Brand Identity also applies to the website, a point of reference for communicating the Federation and its activities. Here the graphic approach meets photography: portraits of people, places, traditions.