CampusX
University like has never been before
Category: Branding, Corporate identity
CampusX was created to introduce a new interesting offer for university students, by expanding a new territory: student housing market. In 2011 were inaugurated residences in Rome, Bari and Chieti, with a total of 2700 beds and several services: gyms, shared kitchen, studying rooms, meeting areas.
We designed all the communication tools, from brand identity to printed materials, including the internal way finding and a brand new online platform. The result is an impactful brand identity with a digital approach, able to engage a younger audience and to introduce the Campus not only as a place where to live in but as a place full of life and opportunities.
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The new design has been developed on many communication tools: badges, stationery, welcome kit, way finding, poster and printed material for students.
Concerning the digital aspect, we have redefined a strategy for social channels and designed a brand new website: a responsive and bilingual platform, to make reservations and to find out the latest activities of the Campus.
