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St George’s British International School Rome

Our back to school for a new visual identity

Category Branding

We have been involved in the restyling of the visual identity of St George’s. We focused on a design that express modernity, forward thinking, excellence.
All the elements have been modernized, keeping a link with the old logo, as an evolution. Knight and horse look toward right: a direction that represents the future, a step ahead. The new logo is very flexible, it can be used in different way (and on different tools) to make the layout more interesting and recognizable.
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A consistent logo and a high quality visual identity are fundamental for how the school is perceived: for example, to immediately transmit its values to families who are interested in the different options for their children.

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