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LIFE

Light has a new life

Category Branding - Events - Naming

LIFE is one of our brightest project since 2017. 
We have worked on its new visual identity and a whole new communication.
The Alberobello Light Festival needed to reinforce its awareness in Italy and be more competitive also abroad. We started from the name: LIFE. It’s the union of two words: Light and Festival. According to the concept of the union of light and shadow, opposite are expressed in the logo and in a visual identity that is strong, versatile and contemporary.
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The 2019 edition sees the Trullo, the Apulian typical house, as part of the communication.
We have reinvented it as graphic sign, including it in the event’s assets.
A colorful and shining mood expressing the dynamism of light installations.

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