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70 years. A legacy leading to the future

Category Editorial

Leonardo celebrated its 70 years with a series of communication materials. Among these, we have created a print campaign and brochure that tells its story, with a look to the future.
A story that tells important moments of the company: changes, evolutions and records. Starting from the cover of the brochure, where the cut represents the transition and the union of year 1948 with year 2018: a continuity in constant rise, driving forward.
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We have chosen precious finishes, such as contrast stitching, and treatments that accompany the story, enhance the images, make the brochure an object of great narrative and aesthetic value.
The print campaign, planned on the main national newspaper, has the same concept: celebrates the people that made Leonardo, yesterday and today.