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Unicità d’Italia

Overview

Thinking

Unicità d’Italia is an exhibit which celebrates 50 years of the Golden Compass, the award of the best Made in Italy products of the year. Valore Italia Foundation committed the planning and the set-up of the event to Humus Design, with the objective of highlighting the exhibit and honoring Italian design.

Doing

Humus designed a remarkable brand identity which appears on every communication tool: posters, outdoor ads and brochures. The studio also developed a web site and a promotional video. Two were the locations of the exhibit: Macro Museum in Testaccio and Palazzo delle Esposizioni.

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