Trullo delle Rose
“Home Hotels” is the new trend is changing the way of traveling and inspired Trulli di Zia Vittoria and Trullo delle Rose. We focused on the concept of home hotels also for their brand identity, developing a dynamic and contemporary language which puts the brand in the spotlight.
We used different chromatic palettes to communicate the characteristics of the two hotels. The first one is more urban and highlights the benefits of the city. The second one is closer to a countryside way of living. The digital communication tools are very usable and they have been developed to distinguish this structures from the other tourist entities in Alberobello, proving that tradition and innovation can actually live together.