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Chefaro Pharma. Restivoil Oil Shampoo

Overview

Thinking

After the restyling of the Chefaro Pharma’s Restivoil product line, Humus Design is chosen to launch a new product for the children’s market. The objective is to maintain the graphic structure of the main line Restivoil adding a little bit of “baby fun”.

Doing

Keeping the distinctive elements of the Restivoil line, we worked on the chromatic palette giving more relevance to the pastel shades, to make the packaging less “pharmaceutical”. We also made several illustrations which have been used on catalogues, packagings, exhibitors and other tools. In this way, we have given Restivoil Baby products a very strong personality although maintaining them strictly connected to the main line.

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