Nuovo Imaie.
Opening the new artists' home.


NUOVOIMAIE defends the rights of italian artists, performers and executors, managing and distributing the so called “fair fee” owed to its associates. Established in 2010, its representatives are democratically elected and they are leading figure of the Italian show business such as Ennio Morricone, Luca Zingaretti e Claudio Baglioni. Humus Design looked after the launch of the new brand identity and website, in collaboration with Medita, also managing all the printed materials such as flyers, business cards, badge and stationery.



Before changing the communication tools, NUOVOIMAIE has been renewed from a structural point of view. It’s in the wake of this inner change that Humus Design developed the new brand identity, translating the values and the spirit of the institute in a modern and catching language.


The new logo represents the will of “putting back in order” the NUOVOIMAIE machine. This readjustment work influences both the printed materials and digital tools. In particular, Humus Design gave strength to the sharing tools inside the website, guiding the institute to a correct use of the most important social networks. Furthermore, the website has been completely renewed both in contents and graphics working side by side with the Medita’s team.