Genes. The Genetic Company
We designed all the communication tools starting from an existing brand. So, the most important thing was to create a coherent graphic structure, capable to add value and reinforce the brand identity.
First of all, we defined a chromatic palette in step with the existing brand. We followed the brand guidelines, also regarding the graphic style: contemporary, essential and significant. The result is a new world of contents, created by taking advantage of all the potential of the brand.