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Le Chiancole.
La Puglia si fa Bio.

Overview

Le Chiancole aims to export the Apulia gastronomic tradition not only in the rest of Italy but all over the world. Raw materials are the secret of its superior quality and tradition, authenticity and territory are the values the brand is built on.

Humus Design, which previously worked on Le Chiancole’s brand identity, has been called to take care of several new products lines, including pasta, honey, preserved food and – obviously – taralli, a salty ring-shaped biscuit typical of the South of Italy.

Thinking

The new Le Chiancole’s products distinguish for their quality and their origin: they’re all cultivated, prepared and packed in the Apulia region. These two factors have been the starting points to develop the packaging of the five new product lines.

Doing

Through the combination of illustrations and photographs, we’ve been able to transmit genuineness and craftsmanship without sacrificing the shelf visibility. Each products line has its own color and a different use of the ingredients on the main visual.

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