A renewed tradition
Intini is a family-run company which has been operating in the south of Italy since 1928. Its purpose has always been to innovate the productive processes and to reach the highest quality level. In 2011 Intini decided to renew its brand identity, with a special focus on packaging and web communication.
We wanted to highlight the link between innovation and tradition, emphasizing the benefits and conveying the company values. However, the real challenge was to make the farming more “digital”.
We mixed innovation and tradition together using particular shapes and colors. The last ones are strictly linked with the farming, but their acid shades makes them really contemporary. Simplicity has been our way to convey well-being. The new website is essential and elegant and it has been designed to give more relevance to the company products.