Heinz Beck.
New ideas of taste.


To date, Heinz Beck is a leading figure of the international cuisine. The multi-awarded starred German chef has linked his name to numerous restaurants around the world: La Pergola in Rome, Apsleys in London, Gusto in Conrad Algarve (Portugal), to name a few. In 2015, he arrives in Tokyo with Heinz Beck and Sensi by Heinz Beck, a shared gastronomic space where it’s possible to taste his creations. Humus Design developed their brand identity.


Heinz Beck and Sensi by Heinz Beck are created to offer an exclusive and unique experience, strongly centred on the creativity and the image of the German chef. Taste and refinement are the most representative values of the two restaurants (which share the same building but on different floors) and what we decided to convey through the brand identity and all the communication tools.


The logos, refined and essential, have both Heinz Beck’s firm as a quality guarantee. In the website the position of the chef is preeminent just like on all the printed materials designed ad hoc. Typography and colors have been selected to communicate the elegance of the place and the preciousness of the gastronomic selection.