HTR Group.
The new cycle of waste management


Since 2003, HTR Group has been working in the waste management and disposal sector. The company is quite young but it can count on a top-level expertise. After a new company strategy, HTR reorganized its asset management and decided to renew also its brand structure. Humus Design has designed a contemporary corporate identity, in step with the new long-term company objectives, also developing additional digital and printed communication tools.


HTR wanted a fresher and more dynamic company image, while keeping a link to the past. The concept from which we moved developing the new corporate identity was “to ease the garbage disposal processes”. And this is what we did: simplifying.


The new corporate identity improves the previous one keeping some key elements of the brand. Brand architecture has been totally redesigned and the new logo is more balanced and easy to implement. The HTR web communication is renewed and finally in step with the modern digital language, more appropriate for a company which aims to be a market leader.