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Giromondo

Overview

Thinking

Every year, Bambino Gesù children’s hospital commits to Humus Design the development of a communication tool to support its fund-raising activities. Children from all around the world are this year’s protagonists. With many unpublished photos at our disposal, we designed an instrument able to speak both adults and young people.

Doing

Giromondo is a selection of royalty free fairy tales, belonging to different countries and cultures. We placed the children’s photos near the tales, creating a conceptual oxymoron. Different stories mixed together, like a journey around the world hanging in the balance between reality and imagination.

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