G.D – A graphic format for product brochures



Humus wanted to diversify this brochure from the industrial machinery standards, trying to make this instrument catching and inspiring more than just precise and easy to read.


The format classifies machines according to their main features. Every cover is developed following this kind of codification. But there’s more. The images, which make the brochure more dynamic and colorful, and the particular chromatic palettes are thought to “warm” the publication. The finishings on the printed material adorn an instrument which is usually cold and impersonal.