Finmeccanica Annual Report.
Shaping a new tomorrow.
Finmeccanica is the main company in Italy in the high technology field and one of the more important holdings all over the world in the defense, telecommunications, transport, space and aeronautics sectors. A company born about 50 years ago which has been able to rapidly stand out thanks to its international approach.
A great brand and a great challenge for us. Humus Design has always succeeded, since the designing of the corporate identity. Even now, we develop the majority of the communication tools, both printed and digital.
For the Finmeccanica Group, year 2015 is the beginning of a new course made of rigor and stability. These values reflect in the graphic and conceptual structure of the new Annual Report. Basic Geometry, with its harmonic but defined shapes, is a choice in step with the communicative purposes.
Both the publications convey serenity and confidence, speaking about the company’s strength even in these period of changes. Every shape is linked to a sector, representing its values and ambitions. Colors are soft, almost relaxing. In the intro pages shapes multiply, blend and mix with each other, unveiling new opportunities and new ways to look at the future.