2013 Annual Report. A new story to tell.
Finmeccanica is the principal company in Italy in the high technology field and one of the more important holdings all over the world in the defense, telecommunications, transport, energy, space and aeronautics sectors. A company born about 50 years ago which has been able to rapidly stand out thanks to its international approach. A great brand and a great challenge for us. Humus Design has always succeeded, since the designing of the corporate identity. Even now, we develop the majority of the communication tools, both printed and digital.
For the 2013 Annual Report, Humus Design chose to make transparency the main strength of this year communication tools. With a more emotional approach, compared to the previous annual reports the agency worked on, Humus has been able to synthesize and convey in a simple but still surprising way Finmeccanica’s most important values.
Initially transparency was just a concept but in time Humus has converted it into a matter through which is possible to see the work done in the last year by Finmeccanica. A game of levels which allowed us to tell a single story by using different media and different points of view.