An independent branding and communication studio with a unique and contemporary approach.
A versatile working group able to turn ideas into stories, speaking to different audiences through different media.  

Brands + People


Communication is closer
to listening than speaking.
We know communication
is not a one-way road.


Having good ideas is always a good idea.
We turn ideas into projects. There’s no story without a plot.


Clients are partners, not payers.
We build confidence so you can trust us
when we do what it’s best for you.


Turning competences into capabilities.
We developed a yielding approach,
knowing there is not just one way
to solve a problem.



ABI Associazione Bancaria Italiana
A.R. Jones
ALD Automotive
Chefaro Pharma
Cima Ingranaggi
Coesia Group
Evolution PR
Finmeccanica Group
Flexlink AB
Fondazione Medidea
Fondazione Museo Roma
Fondazione Irti
Fondazione Valore Italia
Genes SA
HTR Group
Italiana Costruzioni
Ottavio Celestino
Ospedale Pediatrico “Bambino Gesù”
Site Preparation
Studio Legale Irti
Studio Legale Marini
Tonucci & Partners


Awards + Publications


Premio Mediastar 2009
Corporate Identity Sogei
Targa d’Oro 2006/2007
Corporate Identity Finmeccanica


Select C Europe 2012 – Europe
Best Brochure Design 12/12 – 11/10/9 – USA
Worldwide Identity 2010-2005 – USA
Print – USA
Graphic Logo – Switzerland
Business Graphics 2007 – Italy
Graphic Semplicity 2007 – Japan
Nullaosta_Aiap 2007 – Italy
DesignNet – South Corea



Massimiliano Sagrati

Founder and Creative Director

He previously worked as Creative Director at Carre Noir Rome, as Design Director for InArea Milan and Rome and as Senior Designer for BCPT Associates Perugia and signed projects for Edison, Pirelli Re, Italian Exchange, Rusal, Una Hotels and Resorts, Venice Biennale, Eni, Ferrovie dello Stato, Merloni Group, Vetroarredo, The Charming Hotels, ICE, Finmeccanica, Alitalia, Northern Railway, Ansaldo STS, Coesia Group, GD, GAM, Ondulit, Sogei, Juventus FC, EGL, Q8 Petroleum, Autogrill, Poltronova, Margaritelli Italy, Cantine Lungarotti, Museum System.

Awards and Pubblications
Projects published in numerous annuals, awards and reviews including: Select C Europe 2012 – Best Brochure Design 12 /’12 – 11/’11 – 10/’10 USA, Worldwide Identity 2010-2005 – USA, Print – USA, Graphis Logo – Switzerland,Business Graphics 2007, Best Brochure Design 9 – USA, Graphic Semplicity 2007 – Japan, Nullaosta_Aiap 2007, DesignNet – South Corea, Linea Grafica – Italy Premio Mediastar 2009 / Corporate identity Sogei Targa d’oro 2006/07 / Corporate identity Finmeccanica Finalist at “Compasso d’oro” 2000 Member of AIAP / Italian Graphic Design Association Member of BEDA / Bureau of European Designer Associations
New York University Abu Dhabi Lecture and workshop on visual identity design Quasar Institute, Rome / Packaging and Graphic Design Course_2011-2013 IED, Rome / Visual and Corporate Communication Course_2006-2008



Alfredo Laneve

Founder and Design Director

After graduating in Visual Communication at the University for Foreigners in Perugia, Alfredo worked for several agencies (like Carmi & Ubertis Design e Carré Noir Roma, Publicis Group) until 2010 when he founded Humus Design.

He had the opportunity to work for diferent clients such as Finmeccanica, Alitalia, Ferrovie Nord, Ansaldo STS, Coesia Group, GD, GAM, Ondulit, Sogei, Juventus FC, EGL, Renault, Q8 Petroleum and Autogrill. This made him able to develop more competences and win many awards during his career. 
Member of AIAP / Italian Graphic Design Association



Goffredo Puccetti

Brand Consultant

Consultant at Graines d’Octets, Fointanebleau, France, professor of Visual Design at the New York University of Abu Dhabi, brings to our team his 15 years of international experience.

Rita Benedetti

Senior Account / BD Manager

After a degree in Spanish and English Literature she spent several years in Barcelona, London and Bruxelles, then moved to Rome to start a career in Communications. In the following 15 years, she has worked for Saatchi & Saatchi, Carré Noir (Publicis Group) and the energy giant E.ON.

Today, Rita is the Senior Account & Business Development Manager of Humus Design and a communications consultant for the rest of the world. Curiosity, coolness under pressure and her problem solving attitude make Rita our personal Mr. Wolf.


Roberta Pellizzone

Account Manager

After getting a degree in Modern Literature, she attended the course in Advertising and Communication of Product at CESMA in Milan. She began her training working for advertising agencies and in 2004 she joined Mirus / Studio More. As a Senior Account she handled customers such as Aptar-Emsar SpA, Mitsubishi,

Hoverfly, Proger SpA, Digitel Mobile, Group SpA Edimar-Taddei, Coffee Saquella, Honeywell Garrett, Italcementi Group, Gelco, Mediass GPA, Caldora Imm Marramiero Wines, Abruzzo Region, Fondazione Antonio Russo. After this long experience Roberta decided it was a good time for a change.


Emanuela Cappelli

Senior Designer

After her dissertation on visual communication she attended a school of comics and studied graphic design for several years. She’s able to handle editorial, branding and web tools, as well as the clients she manages everyday.

Stageur / Interns


Mariko Kuroda

NYU Abu Dhabi – Visual Arts

Mariangela Caforio

IUAV, Venezia

Giulia Antonicelli

La Sapienza, Rome

Alessia Olivari

La Sapienza, Rome